COMMON SEO TERMS
Anchor Text Refers to the hyper linked words you click on that tell search engines what the page is about. Used wisely, anchor text boosts your search engine rankings and helps search engines discover new content on your website.
Backlink is a hyperlink from another website or webpage to yours. The number of backlinks is an indication of the popularity or importance of your website.
Hyperlink is an element in an electronic document that links to another place in the same document or to an entirely different document.
Keyword/Key Term is a word or phrase submitted to a search engine that is also contained in HTML coding, matching results when returning a SERP in response to a user query.
Keyword Density is the ratio (percentage) that a keyword appears within the total number of indexable words within a web page. Suggested density is between 2-3%.
Keyword Prominence refers to how prominent keywords are within a release. Place important keywords at, or near, the start of the document, sentence, title or meta tag.
Landing Page is the page on a website where someone arrives after clicking on a hyperlink.
Long Tail generally refers to longer, less frequently used search terms used to find your web pages. These terms make up the bulk of the searches.
Meta Tag is the code placed in the HTML head of a web page not visible to browsers that describes/summarizes the contents of a web page. Some search engines use information provided in meta tags to index pages by subject and on search engine results pages.
SEO , or search engine optimization, is the process of optimizing a website, web page or press release to increase its visibility within search engine results.
SERP , or a search engine results page, is the listing of web pages returned by a search engine such as Google or Yahoo! in response to a keyword query.
Title Tag is an important HTML tag displayed at the top of the browser window that search engines use to determine the subject of an HTML page.
Browsing Posts in Search Engine Optimization
DO’s and DONT’s of SEO You Should Know
DOs
DO build pages for users, not exclusively for search engines.
DO provide unique and frequently updated content that gives users and spiders a reason to visit your site often.
DO create a simple, clear text-based link navigation scheme.
DO implement the xml site map protocols (See www.sitemaps.org for details).
DO use your robots.txt file to display the url of the xml sitemap.
DO identify and integrate keywords and keyword phrases with the highest potential to attract users who will
convert to buyers.
DO review competitors’ Websites to augment your own keyword strategies.
DO seek legitimate partner sites to build inbound links that will boost your Google PageRank™ over time.
DO use a CMS and eCommerce system specifically designed to expedite ongoing SEO and build traffic.
DO use “breadcrumb” navigation throughout your site.
DO incorporate your keywords into your page: titles, header text, link text, body copy, site map and navigation links. (Do not use more than 6 repeats for any keyword per page.)
DO make “locked-down” content accessible to search engine spiders.
DO optimize your “alt” image tags.
DO create user-friendly error pages.
DO submit your Web pages to the leading search engines and directories.
DO commit to ongoing SE monitoring and implementation of best practices.
DO permanently “301” redirect any archived or moved content to its new location.
DONT’s
DON’T focus on Meta keywords – they are not used by search engines to rank a site.
DON’T repeat the same Meta description on multiple pages.
DON’T build pages all made of: Flash, Ajax, iframes, images or use embedded frames.
DON’T use cookies or session ID’s for search engine spiders.
DON’T use automated computer programs, such as WebPosition Gold™, that send repeated automatic queries to Google and other search engines to conduct searches, submit pages or check rankings.
DON’T participate in link schemes, link “farms” or paid placement programs designed to artificially increase your
site’s inbound link scheme.
DON’T use hidden text, hidden links, meta refresh, JavaScript or CGI redirects to present one page to spiders and another to users.
DON’T use misleading page titles.
DON’T create duplicate content.
DON’T create “doorway” pages.
© ePublishing.com
Finally Google add my websites to its site search results. I’m really happy to have my website listed in Google’s Site search.
How It Done?
The keyword I choose, the links I have in my site, the article quality and the search results which links to my sites from all over the world. My website running 256,588 rank since last few days in India and 3,888,369 range in Global as per alexa.com. But I’m pitty sure that, it will go less day by day.
My Website Google Listing in Search Query
Cool Tricks I have Used
The reputation of my website is going up day by day. If you are the owner / webmaster of any kinda website I have some cool tricks for you.
- Dont Use Unnecessary Keywords in your website.
- Use only the Keywords which are related to the contents of your website.
- Make sure you have valid sitemap uploaded to the directory, which can be in .xml or .html format, It wont harm you if you have both format.
- Try to get back-links from free Back-link providers. But make sure that, they are not Fakes and not connected to illegal contents.But This is not Advised by lot of SEO experts(Some time It works)
- Get an account with Google Webmaster tools and Bing(Microsoft Search) Webmaster Center. Add your site and Update it as required by adding Meta-tags, Keywords and other resources.
- Keep watching your sites activity on internet and track them using the reports generated by those tools i have mentioned above.
- Note down how your site performs when someone searched for something and the ranking.
- Add those keywords listed in reports to your website
- DO NOT TRY TO USE WEBSITES THEY OFFER FREE SEARCH ENGINE SUBMISSION IF YOU HAVE ALREADY SUBMITTED YOUR SITES TO GOOGLE OR BING
- Its a good move if you let Google or Bing BOT visit your site and crawl.
- Patience, my friend Patience.
Thats It…You are done…
© – Navin Shetty
